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COMPETITIVE MYSTERY SHOPPING™- CMS

How well do you know your competition?

What kind of shopping experience do they provide?

How good is their sales force?

What promotional tools are they using to push sales?

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CMS will allow Retailers to embrace competitive intelligence as a critical tool in planning and decision-making. It provides a superior system for gathering and utilizing competitive intelligence that would allow them to Understand the most important elements in the customer experience, Anticipate, Pre-empt, and React to competitors' actions.

Among other objectives, the program design stage seeks to deliver:

• Product comparisons—What is the overall quality and appearance of their products and pricing strategy? Having this data will better allow you to compare your offering to theirs.

• In-store layout and design—Does the layout of the store reflect an intuitive design plan? Do they apply innovative ideas for store roaming.

• Associate engagement—How do front-liners engage with customers? Is the strategy passive or active when it comes to assessing customer support?

• What is the overall shopping experience level they are providing.

To Learn more on how Retail 212 can help you assess better your competition and arm your organization with strategic advantages to over your rivals,

Contact us directly on +961 3 300894

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Retail 212° is a retail and shopper's marketing insight and consultancy business, delivering tangible and sustainable growth solutions to support your retail business in a spectrum of areas, responding to various retail operation needs.

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+961 3 300894